Successful product testing and development – Watch out these 3 M’s


[Organizations often look for testing solutions that can help them quickly test and launch/position their products in the market to meet user needs, while maintaining lower development costs and higher quality standards.]

Most of the time, the solution they are looking for is dependent on the amount of collaboration that exists in their teams. In order to develop better, more relevant products for the target markets, one must ensure that all the stakeholders within the product development eco-system should work together. It is the unity, collaboration, cooperation and team work that work wonders when it comes to creating products that wow customers. Now the question comes… who all constitute the product development eco-system? Well, if we look at the broader level, they are business stakeholders, developers and the testers.

In fact, team collaboration wins hands down when one is discussing the most important factor responsible for successful product development i.e. Testing. This team play has to take place across the product life cycle—from the time the product is conceptualized, to the time when it is finally delivered to customer. As the saying goes, “It is not a question of how well each process works, but how well they all work together!”

In my experience, absence of team collaboration results in poor testing and reduced productivity and efficiency that have a spiraling impact on the product quality that is finally delivered to the customer.

In general, there are three factors that can make or break a product. As long as product teams can overcome these three challenges, they can deliver products that confirm to international standards and exceed the expectations of their users. These factors are what I call the 3 M’s: Miscommunication, Misinterpretation and Misconception.

These factors together can result in huge losses to the enterprise. As per Forrester Research, poorly defined applications contribute to 66 percent of the project failure rate, costing US businesses a whopping USD 30 billion every year!

If the business stakeholders, development and testing teams share information that is clear, concise and represents exactly what is expected from each other, the first lacuna of Miscommunication can be overcome.

By providing sufficient facts and data to back what needs to be done, the teams can also deal with the Misinterpretation.

The third factor, Misconception is about a mistaken thought, idea, or notion that creates discontent. It can be overcome by avoiding unnecessary metrics to avoid false impression that are generated during the project.

As of now I would recommend to watch out for the 3 M’s while working in your respective teams that can save considerable efforts and resources during any product development life cycle.

In my next post I will be talking about three basic Steps that can help you effectively manage/sync-up these 3 M’s. Stay tuned!

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